Product Marketing Launch Plan: Product GTM with Dekker, MBA
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Unclaimed ProfileMastering the art of a product launch is the ultimate differentiator for modern SaaS organizations, and the Product Marketing Launch Plan course with Dekker, MBA provides the definitive blueprint to execute it flawlessly. Tailored for Product Marketing Managers (PMMs), Product Managers, and SaaS entrepreneurs, this comprehensive program bridges the gap between product development and market adoption. Led by an experienced marketer, the course unpacks strategic positioning, target audience segmentation, and the creation of highly coordinated multichannel marketing plans. Students dive deep into real-world frameworks, learning how to define value propositions that resonate with target customers and outpace competitors. Beyond theoretical knowledge, the curriculum emphasizes actionable templates, cross-functional collaboration strategies, and measurement metrics to track post-launch success. Whether you are launching a brand-new software platform, rolling out a major feature update, or trying to revitalize an existing product's market presence, this course equips you with the tactical skills required to minimize market friction, maximize user acquisition, and build a sustainable, repeatable GTM machine.
About the creator
Dekker Fraser
View full profileMarketing · United States
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Dekker Fraser is a marketing executive and Udemy instructor with over a million course enrollments. He was a Global Brand Manager for Sony PlayStation and VP of Marketing for a Google backed startup. He holds a Kellogg MBA, has authored several marketing books, and has taught digital marketing at the college level.
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Program Overview
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Learning format
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Price
Price may change · updated within 1–2 weeks
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What You'll Learn
- Formulate a comprehensive, phase-by-phase Go-To-Market (GTM) roadmap customized for SaaS products and major feature rollouts.
- Conduct rigorous customer persona profiling and market segmentation to align your product's messaging with high-intent buyers.
- Design differentiated product positioning and messaging frameworks that clearly articulate unique value propositions against key competitors.
- Establish cross-functional alignment systems between product, marketing, and sales teams to ensure a unified and coordinated launch execution.
- Select and optimize the right marketing channels—including content, email, and paid media—for maximum day-one user acquisition.
- Define, track, and analyze key performance indicators (KPIs) and post-launch metrics to measure success and iterate on product adoption.
Best For
- Product Marketing Managers looking to standardize their launch processes.
- Product Managers responsible for aligning feature rollouts with market needs.
- SaaS startup founders needing a repeatable framework for feature and platform launches.
- Marketing professionals transitioning into specialized B2B software roles.
Not For
- Complete marketing beginners who have not yet worked in a SaaS environment.
- Professionals seeking high-level theoretical product management strategy without a focus on launch execution.
- Individuals focused exclusively on B2C e-commerce marketing tactics.
- Senior leaders looking for long-term brand strategy rather than tactical GTM project management.
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