SaaS Metrics Fundamentals for Managers, Founders & Investors

Navigating the complex landscape of Software-as-a-Service requires a deep, analytical understanding of the core drivers of subscription-based businesses. 'SaaS Metrics Fundamentals for Managers, Founders & Investors' is a comprehensive guide designed to demystify these critical performance indicators. Led by industry expert Jimmy Chim, this course provides actionable insights into measuring what truly matters for SaaS health and growth. Students learn to distinguish between vanity metrics and actionable intelligence, focusing on foundational concepts such as Annual Recurring Revenue (ARR), Monthly Recurring Revenue (MRR), and Bookings. The curriculum dives deep into customer and dollar-based retention, cohort analysis, and gross versus net churn, enabling founders and managers to pinpoint leakage points in their customer lifecycle. Furthermore, the course demystifies unit economics by breaking down Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), the LTV to CAC ratio, and the vital SaaS Magic Number. Designed for both strategic decision-makers and financial analysts, this training equips participants with the tools to construct elegant dashboards, present persuasive metrics to potential investors, and drive sustainable growth.