Jimmy Chim

    SaaS Metrics Fundamentals for Managers, Founders & Investors

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    SaaS · Online Course

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    Navigating the complex landscape of Software-as-a-Service requires a deep, analytical understanding of the core drivers of subscription-based businesses. 'SaaS Metrics Fundamentals for Managers, Founders & Investors' is a comprehensive guide designed to demystify these critical performance indicators. Led by industry expert Jimmy Chim, this course provides actionable insights into measuring what truly matters for SaaS health and growth. Students learn to distinguish between vanity metrics and actionable intelligence, focusing on foundational concepts such as Annual Recurring Revenue (ARR), Monthly Recurring Revenue (MRR), and Bookings. The curriculum dives deep into customer and dollar-based retention, cohort analysis, and gross versus net churn, enabling founders and managers to pinpoint leakage points in their customer lifecycle. Furthermore, the course demystifies unit economics by breaking down Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), the LTV to CAC ratio, and the vital SaaS Magic Number. Designed for both strategic decision-makers and financial analysts, this training equips participants with the tools to construct elegant dashboards, present persuasive metrics to potential investors, and drive sustainable growth.

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    Jimmy Chim

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    Business

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    Jimmy Chim is a seasoned software-as-a-service (SaaS) specialist, commercial advisor, and educator dedicated to demystifying the financial and operational mechanics of modern tech businesses. With extensive hands-on experience spanning commercial negotiations, software procurement, and SaaS financial modeling, Jimmy helps founders, corporate managers, and investment professionals navigate the complex landscape of recurring revenue metrics. His instructional approach is deeply practical, discarding high-level theories in favor of granular, real-world applications. By combining rigorous spreadsheet modeling with strategic negotiation tactics, Jimmy ensures his students walk away with actionable skills they can immediately implement to optimize their unit economics, execute better contracts, and drive…Show more

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    Program Overview

    Online Course

    Learning format

    SaaS

    Subcategory

    $74.99

    Price

    Price may change · updated within 1–2 weeks

    English

    Course language

    What You'll Learn

    • Measure and Track the Right SaaS Metrics **FREE DASHBOARD TEMPLATE INCLUDED**
    • Articulate the SaaS Business Model
    • Analyze SaaS Business Trends
    • Interpret SaaS Metrics Performance and Discuss Meaning and Implications
    • Draw Insights and Conclusions from SaaS Metrics Performance
    • Break down ARR Momentum Trends: New, Expansion, Downsell and Churn
    • Present SaaS Metrics in a Beautiful Dashboard that Tells the Story
    • Answer Questions at your Next SaaS Company Interview
    • Bookings (TCV/ACV)
    • Annual Recurring Revenue (ARR)
    • Retention and Churn Rates (Customer vs Dollar-Based, Gross vs Net)
    • Renewal Rates
    • Cohort Analysis
    • Customer Life Time Value (LTV)
    • Customer Acquisition Cost (CAC) and CAC Payback Period
    • LTV/CAC Ratio
    • SaaS Magic Number
    • SaaS Financial Model
    • Profitability, Gross/Operating/Free Cash Flow Margin

    Best For

    • Founders and startup managers aiming to optimize their subscription business model.
    • Financial analysts looking to specialize in SaaS-specific performance metrics.
    • Investors requiring a framework to evaluate the health and scalability of SaaS ventures.
    • Product managers needing to align feature development with core growth indicators.

    Not For

    • Software developers seeking technical coding or engineering-focused training.
    • Individuals looking for broad, general business management advice unrelated to recurring revenue.
    • Experienced SaaS CFOs looking for advanced financial modeling or complex corporate valuation strategies.

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