Dekker Fraser

    Product Management for Profit with Dekker

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    SaaS · Online Course

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    Product Management for Profit with Dekker offers a comprehensive blueprint for modern product managers and SaaS entrepreneurs who want to transition from basic project execution to driving real, measurable business revenue. Led by Dekker the Marketer, this deep dive shifts the focus from simply shipping features to building economically viable, high-growth products. Over 29 hours of comprehensive content, learners will discover how to align product development cycles with corporate financial goals, optimize monetization strategies, and calculate crucial SaaS metrics like customer lifetime value (LTV) and customer acquisition cost (CAC). Whether you are an aspiring product manager looking to stand out in a competitive job market or an experienced professional aiming to sharpen your commercial acumen, this course provides actionable frameworks for market research, pricing experimentation, and user retention. By emphasizing the intersection of marketing, product strategy, and unit economics, the curriculum ensures that every development decision you make contributes directly to the bottom line, transforming your product team from a cost center into a powerful profit engine.

    About the creator

    Dekker Fraser

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    Marketing · United States

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    Dekker Fraser
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    Dekker Fraser is a marketing executive and Udemy instructor with over a million course enrollments. He was a Global Brand Manager for Sony PlayStation and VP of Marketing for a Google backed startup. He holds a Kellogg MBA, has authored several marketing books, and has taught digital marketing at the college level.

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    Program Overview

    Online Course

    Learning format

    SaaS

    Subcategory

    $19.99

    Price

    Price may change · updated within 1–2 weeks

    English

    Course language

    What You'll Learn

    • Product Management
    • Product Manager Training
    • Project Management
    • Product Strategy
    • Product Development

    Best For

    • Product managers aiming to move beyond feature delivery toward profit-driven strategy.
    • SaaS founders looking to optimize their unit economics and monetization models.
    • Aspiring PMs seeking to understand the intersection of commercial metrics and product development.
    • Professionals transitioning into product-led growth roles within high-growth startups.

    Not For

    • Individuals looking for entry-level training on basic Agile or Scrum project management tools.
    • Professionals seeking a technical coding or software engineering curriculum.
    • Those who prefer a focus on UI/UX design or user interface wireframing over business analytics.

    What's included

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