Sherrylyn Filoteo

    Lead Generation for Software as a Service (SAAS) Sales

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    SaaS · Online Course

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    In the highly competitive landscape of Software as a Service (SaaS), filling your pipeline with high-quality prospects is the ultimate differentiator between hitting quota and falling behind. This course, designed specifically for aspiring and junior Account Executives (AEs) and Business Development Representatives (BDRs), demystifies the mechanics of modern SaaS lead generation. Led by sales professional Sherrylyn Filoteo, the curriculum moves beyond generic sales advice to deliver actionable, SaaS-specific strategies. Students will explore how to logically prioritize target accounts to maximize their limited time, ensuring they focus on high-yield opportunities. The training addresses one of the most critical debates in outbound sales: when to deploy highly personalized, bespoke outreach versus when to leverage scalable, mass communication techniques. Furthermore, learners will gain practical insight into executing foundational prospecting methodologies—including cold calling, structured email campaigns, and social selling on professional networks like LinkedIn. By the end of this program, BDRs and AEs will possess a clear, structured framework to build a predictable outbound pipeline and elevate their SaaS sales career.

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    Sherrylyn Filoteo

    Industry

    Business

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    Sherrylyn Filoteo

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    Sherrylyn Filoteo
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    Sherrylyn Filoteo is an experienced business development and lead generation specialist who focuses on helping Software as a Service (SaaS) businesses fill their sales pipelines with high-quality prospects. Recognizing that the SaaS landscape is highly competitive and constantly evolving, Sherrylyn teaches practical, outbound and inbound strategies that bypass generic email blasts and instead focus on highly personalized, value-driven outreach. Her instructional methodology centers around actionable frameworks, real-world case studies, and hands-on exercises designed to build confidence in cold prospecting, social selling, and digital outreach. Throughout her professional journey, Sherrylyn has mastered the nuances of identifying decision-makers, crafting compelling value propositions,…Show more

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    Program Overview

    Online Course

    Learning format

    SaaS

    Subcategory

    $39.99

    Price

    Price may change · updated within 1–2 weeks

    English

    Course language

    What You'll Learn

    • Develop a systematic framework to prioritize target accounts based on ideal customer profiles (ICP) and buy-signals, optimizing daily time allocation.
    • Master the balance between hyper-personalized 1-to-1 outreach and scalable 1-to-many email sequences to maximize response rates without sacrificing efficiency.
    • Build confidence and structure in cold calling by designing compelling opening hooks, handling common gatekeepers, and setting up initial discovery meetings.
    • Craft high-converting cold email copy tailored to SaaS buyers, focusing on pain-point identification, value-driven messaging, and frictionless calls-to-action.
    • Utilize professional networks like LinkedIn to warm up cold leads, establish social proof, and engage in meaningful sales conversations.
    • Establish a predictable daily and weekly prospecting routine that maintains a healthy sales pipeline and prevents end-of-quarter dry spells.

    Best For

    • Junior Business Development Representatives (BDRs) looking to master the fundamentals of SaaS outbound prospecting.
    • Account Executives (AEs) transitioning into a new role and seeking a structured approach to pipeline management.
    • Tech sales professionals who need a practical framework for balancing personalization with scalable outreach strategies.

    Not For

    • Senior sales leaders looking for advanced executive-level strategy or team-wide go-to-market planning.
    • Professionals seeking deep-dive tutorials on specific CRM software or complex marketing automation platforms.
    • Experienced B2B sales veterans who have already mastered high-volume, multi-channel outbound lead generation.

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