DISC: Understanding Behavior in Real Estate

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    house flipping courses · Self-Paced

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    This course teaches the DISC behavioral profile model (Dominance, Influence, Steadiness, Conscientiousness) specifically applied to real estate, covering how to identify client personality types, adapt communication style accordingly, and use the framework across lead generation, negotiations, recruiting, and team management. It includes downloadable charts, graphics, a mirroring and matching cheat sheet, and a full audiobook version of the material for those who prefer listening.

    About the creator

    Brian Icenhower

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    Real Estate Coaching and Training · Morro Bay, California

    Brian Icenhower
    Featured video — Brian Icenhower

    DISC: Understanding Behavior in Real Estate

    Brian Icenhower is the Chairman and Founder of Icenhower Coaching & Training (ICT), also referred to as Icenhower Coaching & Consulting (ICC), one of the largest real estate coaching companies in the world. He began his real estate career as a top-producing broker in the early 1990s, eventually launching and operating multiple production-focused real estate offices across California and the Midwest United States.

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    Program Overview

    Self-Paced

    Learning format

    $299

    Price

    Price may change · updated within 1–2 weeks

    English

    Course language

    What You'll Learn

    • The fundamentals of the DISC behavioral profile model
    • How to identify client behavioral types quickly and accurately
    • How to mirror and match communication styles effectively
    • How to apply DISC when working with buyers and sellers
    • How to tailor lead generation methods to behavioral tendencies
    • How DISC profiles apply to different real estate team roles

    Best For

    • Agents wanting stronger client communication skills
    • Team leaders training or recruiting new agents
    • People wanting quick, practical sales psychology
    • Those preferring both video and audiobook formats

    Not For

    • Agents seeking deal-finding or lead generation systems
    • Those already trained in DISC from other sources
    • People wanting negotiation-specific tactical scripts
    • Agents needing live, personalized coaching only

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