Brian Icenhower

5.0 · 1 reviews

This course teaches the DISC behavioral profile model (Dominance, Influence, Steadiness, Conscientiousness) specifically applied to real estate, covering how to identify client personality types, adapt communication style accordingly, and use the framework across lead generation, negotiations, recruiting, and team management. It includes downloadable charts, graphics, a mirroring and matching cheat sheet, and a full audiobook version of the material for those who prefer listening.

4.8 · 4 reviews

Success Mindset teaches the mental disciplines and thought patterns Icenhower states top producing agents use to sustain performance in a volatile, commission based career. Modules cover controlling thoughts and emotional reactions, embracing discomfort, distinguishing rights from responsibilities, staying solution oriented, shifting from scarcity to abundance thinking, prioritizing activities over results, building routines and calendared time blocks, and reframing failure as forward progress. The course includes reflection worksheets, action step exercises, and several conceptual frameworks presented as downloadable graphics.

4.5 · 6 reviews

FLIPPING teaches a complete, step by step system for identifying, purchasing, renovating, and selling flip properties, covering real estate market analysis, finding flip opportunities (including notice of default prospecting), the flipping economic model, the purchasing process from offer to close, financial modeling for flip investments, construction management, selling completed flips, and building a supporting team. Each module includes a quiz to reinforce retention, along with practical templates like a sample CMA, an inspection repair checklist, a construction workflow checklist, and a property investment summary.

4.4 · 8 reviews

This course teaches real estate agents how to use Canva, a free and accessible design platform, to create professional marketing materials without prior graphic design experience. It covers Canva basics, template customization, brand asset management, social media graphics for Instagram, Facebook, and LinkedIn, print marketing collateral, email headers and marketing images, video editing within Canva, and advanced features like flipbooks and design sharing. Each module includes video training, a workbook, and instructor materials for teams wanting to teach the course internally.

4.4 · 5 reviews

This course teaches team leaders and brokers how to build a scalable system for managing leads across their entire team, rather than as an individual agent. It covers the "Matching Standard" for fairly and effectively distributing leads among agents, sourcing and budgeting for lead sources, setting contact expectations and follow-up systems, tracking KPIs, using dashboards for accountability, and structuring an 8-week agent onboarding calendar to turn new hires into producers quickly.

4.3 · 12 reviews

Agent AI Advantage teaches real estate agents how to use ChatGPT, Google Gemini, Perplexity AI, and specialized real estate GPTs across the core functions of an agent's business: marketing, blogging, Facebook ads, video and image creation, networking, negotiations, listing descriptions, and ebook publishing. The course includes prewritten AI prompts specific to real estate use cases, a downloadable workbook, and instructor materials for teams wanting to teach the content internally, pulling from the broader ICT Institute library of resources.

4.3 · 10 reviews

This course teaches real estate agents how to source, make initial contact with, follow up on, and ultimately convert online leads into clients. It covers response scripts across phone, text, and email; automated follow-up plans; tracking key performance indicators; and separate conversion processes for online buyer leads (converting to appointment, conducting the buyer consultation) and online seller leads (converting to listing appointment, conducting the listing presentation). The course closes with a module on structuring one's "prospecting arena," covering mindset and workspace setup for consistent lead follow-up.

4.3 · 4 reviews

Train the Trainer teaches team leaders, brokers, and coaches how to design and deliver effective in person real estate training, covering audience analysis through learning styles and DISC behavioral profiles, the Whole Part Whole framework for structuring sessions, promotion strategies to fill the room, activity design using the Learning Pyramid, the KISSR method for personalizing content with stories, and practical facilitation skills like room reading, managing timing, and handling disruptive participants. The course explicitly builds on the existing content library within the Icenhower Institute, teaching how to use that material effectively as a live trainer.

4.3 · 4 reviews

This course teaches real estate agents how to time block their schedules around lead generation, client care, and personal growth, drawing on the daily habits and routines top producers use to stay consistent. It covers prioritizing tasks, minimizing distractions, building a weekly schedule aligned with goals, and tracking progress for accountability. The course comes with a substantial set of fillable planning tools, including goal and milestone trackers, a 4-week schedule, an end-of-week debrief form, and a prospecting accountability chart.

4.3 · 4 reviews

RECRUIT teaches brokers and team leaders how to attract, recruit, and retain productive agents, covering how to define a unique value proposition, build a recruiting scoreboard, use technology in recruiting, identify recruiting sources, set and conduct recruiting appointments, handle objections, close recruits, and create a growth environment that naturally attracts talent. The course includes an extensive library of recruiting scripts covering dozens of specific scenarios, from congratulating a top producer on their numbers to approaching students at real estate licensing schools.

4.3 · 3 reviews

Realtor Events teaches agents how to plan and promote client appreciation events without needing to become event planners, covering how to build a contact plan to maximize turnout, target the right audience for an event, minimize or eliminate event costs, run community focused events for local goodwill, and choose from a library of popular event ideas. Icenhower positions the relationship building and follow up around an event, not the event itself, as the actual value driver, and the course includes a compiled Real Estate Event Guide PDF with event idea options.

4.3 · 3 reviews

FARM teaches the complete geographic farming process: selecting the right neighborhood, building name recognition through mailers and seasonal marketing, door-knocking and calling neighbors, working FSBOs and expired listings within the farm, running open houses and neighborhood events, building email databases and community websites, and farming through social media. The course includes an extensive library of scripts (door-knocking, FSBO calls, expired listings, open house promotion), postcard and flyer templates, and a bonus module with additional farming placement strategy.

4.1 · 9 reviews

PROSPECT is a comprehensive, all-in-one lead generation manual covering nearly every prospecting method in real estate: sphere of influence (SOI), expired and cancelled listings, open houses, property previews, FSBOs, circle prospecting, time management, mindset, closing techniques, and accountability tracking. It positions prospecting explicitly as a learnable, developed skill rather than an innate talent, and includes an extensive script book, fillable tracking tools, and goal-setting worksheets designed to help agents build consistent daily prospecting habits.

4.1 · 9 reviews

This course provides Brian Icenhower's current market slides, charts, and talking points for the Fall/Winter 2025/2026 real estate season, designed to help agents explain market trends to clients with clarity and confidence. It includes downloadable presentation slides (both as a full deck and as individual image files) and a talking points workbook, intended for use directly in listing appointments and buyer consultations rather than as a standalone learning course.

4.1 · 9 reviews

HIRE walks real estate team leaders and brokers through a nine-step hiring process: setting hiring foundations, writing job descriptions, using DISC assessments to evaluate candidates, advertising positions, reviewing applications, conducting phone screening and in-person interviews, checking references, and structuring compensation and final offers. The course provides ready-made job descriptions for common real estate roles (Administrative Assistant, Buyer's Agent, Showing Assistant), interview scripts, fillable worksheets, and offer letter templates, aiming to produce a complete "Hiring Operations Manual" for a real estate business.

4.1 · 7 reviews

This course trains real estate administrative assistants and the agents who manage them on the four key support roles common in real estate offices: Administrative Manager, Listing Manager, Transaction Coordinator, and Marketing Director. It includes video training, a downloadable written workbook, and instructor materials for those wanting to teach the course internally at their own brokerage or team. The course comes with numerous fillable forms, checklists, and dashboards (lead tracking sheets, listing checklists, onboarding materials) designed for immediate implementation in a real estate office.