Brian Icenhower

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This course teaches real estate agents how to source, make initial contact with, follow up on, and ultimately convert online leads into clients. It covers response scripts across phone, text, and email; automated follow-up plans; tracking key performance indicators; and separate conversion processes for online buyer leads (converting to appointment, conducting the buyer consultation) and online seller leads (converting to listing appointment, conducting the listing presentation). The course closes with a module on structuring one's "prospecting arena," covering mindset and workspace setup for consistent lead follow-up.

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This course teaches real estate agents how to use Canva, a free and accessible design platform, to create professional marketing materials without prior graphic design experience. It covers Canva basics, template customization, brand asset management, social media graphics for Instagram, Facebook, and LinkedIn, print marketing collateral, email headers and marketing images, video editing within Canva, and advanced features like flipbooks and design sharing. Each module includes video training, a workbook, and instructor materials for teams wanting to teach the course internally.

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This course provides Brian Icenhower's current market slides, charts, and talking points for the Fall/Winter 2025/2026 real estate season, designed to help agents explain market trends to clients with clarity and confidence. It includes downloadable presentation slides (both as a full deck and as individual image files) and a talking points workbook, intended for use directly in listing appointments and buyer consultations rather than as a standalone learning course.

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HIRE walks real estate team leaders and brokers through a nine-step hiring process: setting hiring foundations, writing job descriptions, using DISC assessments to evaluate candidates, advertising positions, reviewing applications, conducting phone screening and in-person interviews, checking references, and structuring compensation and final offers. The course provides ready-made job descriptions for common real estate roles (Administrative Assistant, Buyer's Agent, Showing Assistant), interview scripts, fillable worksheets, and offer letter templates, aiming to produce a complete "Hiring Operations Manual" for a real estate business.

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FARM teaches the complete geographic farming process: selecting the right neighborhood, building name recognition through mailers and seasonal marketing, door-knocking and calling neighbors, working FSBOs and expired listings within the farm, running open houses and neighborhood events, building email databases and community websites, and farming through social media. The course includes an extensive library of scripts (door-knocking, FSBO calls, expired listings, open house promotion), postcard and flyer templates, and a bonus module with additional farming placement strategy.

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This course teaches the DISC behavioral profile model (Dominance, Influence, Steadiness, Conscientiousness) specifically applied to real estate, covering how to identify client personality types, adapt communication style accordingly, and use the framework across lead generation, negotiations, recruiting, and team management. It includes downloadable charts, graphics, a mirroring and matching cheat sheet, and a full audiobook version of the material for those who prefer listening.

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Agent AI Advantage teaches real estate agents how to use ChatGPT, Google Gemini, Perplexity AI, and specialized real estate GPTs across the core functions of an agent's business: marketing, blogging, Facebook ads, video and image creation, networking, negotiations, listing descriptions, and ebook publishing. The course includes prewritten AI prompts specific to real estate use cases, a downloadable workbook, and instructor materials for teams wanting to teach the content internally, pulling from the broader ICT Institute library of resources.

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This course trains real estate administrative assistants and the agents who manage them on the four key support roles common in real estate offices: Administrative Manager, Listing Manager, Transaction Coordinator, and Marketing Director. It includes video training, a downloadable written workbook, and instructor materials for those wanting to teach the course internally at their own brokerage or team. The course comes with numerous fillable forms, checklists, and dashboards (lead tracking sheets, listing checklists, onboarding materials) designed for immediate implementation in a real estate office.