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Reviews, Scores & Student Outcomes
Unclaimed ProfileThis course teaches real estate agents how to source, make initial contact with, follow up on, and ultimately convert online leads into clients. It covers response scripts across phone, text, and email; automated follow-up plans; tracking key performance indicators; and separate conversion processes for online buyer leads (converting to appointment, conducting the buyer consultation) and online seller leads (converting to listing appointment, conducting the listing presentation). The course closes with a module on structuring one's "prospecting arena," covering mindset and workspace setup for consistent lead follow-up.
About the creator
Brian Icenhower is the Chairman and Founder of Icenhower Coaching & Training (ICT), also referred to as Icenhower Coaching & Consulting (ICC), one of the largest real estate coaching companies in the world. He began his real estate career as a top-producing broker in the early 1990s, eventually launching and operating multiple production-focused real estate offices across California and the Midwest United States.
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Program Overview
Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
Course language
Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
Course language
What You'll Learn
- How to source online leads and set realistic expectations
- How to make effective initial contact with new leads
- How to build automated online lead follow-up plans
- How to write and use lead nurturing scripts effectively
- How to track key performance indicators for online leads
- How to convert online buyer leads into consultation appointments
Best For
- Agents actively working online lead sources
- Inside Sales Agents (ISAs) on a real estate team
- Solo agents wanting systematized lead follow-up
- Solo agents wanting systematized lead follow-up
Not For
- Agents wanting to generate leads from scratch
- Those without an existing online lead source
- Agents focused solely on offline prospecting
- People wanting paid advertising strategy training
FAQ
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