HIRE: The Complete Hiring Process for Real Estate Agents

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    HIRE walks real estate team leaders and brokers through a nine-step hiring process: setting hiring foundations, writing job descriptions, using DISC assessments to evaluate candidates, advertising positions, reviewing applications, conducting phone screening and in-person interviews, checking references, and structuring compensation and final offers. The course provides ready-made job descriptions for common real estate roles (Administrative Assistant, Buyer's Agent, Showing Assistant), interview scripts, fillable worksheets, and offer letter templates, aiming to produce a complete "Hiring Operations Manual" for a real estate business.

    About the creator

    Brian Icenhower

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    Real Estate Coaching and Training · Morro Bay, California

    Brian Icenhower
    Featured video — Brian Icenhower

    HIRE: The Complete Hiring Process for Real Estate Agents

    Brian Icenhower is the Chairman and Founder of Icenhower Coaching & Training (ICT), also referred to as Icenhower Coaching & Consulting (ICC), one of the largest real estate coaching companies in the world. He began his real estate career as a top-producing broker in the early 1990s, eventually launching and operating multiple production-focused real estate offices across California and the Midwest United States.

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    Program Overview

    Self-Paced

    Learning format

    $299

    Price

    Price may change · updated within 1–2 weeks

    English

    Course language

    What You'll Learn

    • How to establish the right mindset and hiring foundations
    • How to write compelling job descriptions for key roles
    • How to use DISC assessments to evaluate candidate fit
    • How to advertise open positions and generate applicants
    • How to conduct effective phone screening interviews
    • How to run structured in-person interviews and reference checks

    Best For

    • Team leaders and broker/owners hiring staff
    • Agents building an administrative or sales team
    • Those wanting a systematized, repeatable process
    • People wanting both video and audiobook formats

    Not For

    • Solo agents with no plans to hire
    • People wanting onboarding or training content
    • Those needing general leadership development only
    • Agents seeking client-facing sales scripts

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