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Unclaimed ProfileThis course teaches team leaders and brokers how to build a scalable system for managing leads across their entire team, rather than as an individual agent. It covers the "Matching Standard" for fairly and effectively distributing leads among agents, sourcing and budgeting for lead sources, setting contact expectations and follow-up systems, tracking KPIs, using dashboards for accountability, and structuring an 8-week agent onboarding calendar to turn new hires into producers quickly.
About the creator
Brian Icenhower is the Chairman and Founder of Icenhower Coaching & Training (ICT), also referred to as Icenhower Coaching & Consulting (ICC), one of the largest real estate coaching companies in the world. He began his real estate career as a top-producing broker in the early 1990s, eventually launching and operating multiple production-focused real estate offices across California and the Midwest United States.
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Program Overview
Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
Course language
Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
Course language
What You'll Learn
- How to fairly distribute leads using the Matching Standard
- How to evaluate lead sources and manage cost per lead
- How to make effective initial contact with online leads
- How to build team-wide lead follow-up systems and plans
- How to track the KPIs that matter most for conversion
- How to use dashboards to drive team accountability
Best For
- Team leaders managing multiple agents
- Brokers wanting fair, systematic lead distribution
- Leaders wanting dashboard-based accountability
- Teams building structured agent onboarding
Not For
- Solo agents with no team to manage
- Those wanting individual lead conversion skills
- People uncomfortable with a $450 investment
- Leaders needing content beyond 90-day access
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