Jake Rockwell
5/5
My result
I use ICT systems, the Icenhower Institute, and the coaching program to coach and train…
Pros
Clear explanationsCommunity supportFast results
About the creator
Not applicable.
What do reviewers think about FARM: The Real Estate Agent's Ultimate Guide to Farming Neighborhoods?
Summary
· Created with AI, based on 3 verified reviews4.3
Created with AI, based on 3 verified reviews
At $299 for 58 lessons across 3. 5 hours of video plus a full audiobook, FARM is one of the more content-dense courses in the Icenhower Institute library, covering nearly every tactical channel of geographic farming (direct mail, door-knocking, FSBOs/expireds, open houses, email, social media) in one package with a large volume of ready-to-use scripts and templates.
Geographic farming itself is a well-established, long-term lead generation strategy, not a novel or risky approach, and the included Certified Geographic Farming Expert designation is a minor but tangible bonus. Success still depends heavily on consistent execution over months or years, a factor no course, including this one, can guarantee.
Self-Paced
Learning format
Subcategory
English
Course language
Official program page
$299
Price
Price may change · updated within 1–2 weeks
Learning format
Self-Paced
Subcategory
Course language
English
Official program page
Price
$299
Price may change · updated within 1–2 weeks
What You'll Learn
- How to select the right neighborhood for your farm
- How to run seasonal mailer and flyer marketing campaigns
- How to door-knock and call neighbors effectively
- How to work FSBOs and expired listings within your farm
- How to host open houses and neighborhood client events
- How to build email databases and community websites
Best For
- Agents wanting predictable, long-term lead generation
- Those willing to commit to a specific neighborhood
- Agents wanting scripts across multiple marketing channels
- People wanting both video and audiobook formats
Not For
- Agents wanting fast, short-term lead results
- Those unwilling to invest in ongoing direct mail
- Agents without a specific target neighborhood yet
- People wanting purely digital, no-mailer strategies
FAQ
Still confused?
Get a reply from the creator within 24 hours.
About the creator
FARM: The Real Estate Agent's Ultimate Guide to Farming Neighborhoods
Brian Icenhower is the Chairman and Founder of Icenhower Coaching & Training (ICT), also referred to as Icenhower Coaching & Consulting (ICC), one of the largest real estate coaching companies in the world. He began his real estate career as a top-producing broker in the early 1990s, eventually launching and operating multiple production-focused real estate offices across California and the Midwest United States.
More courses from Brian Icenhower
- Verified Reviews: 12
Agent AI Advantage
Brian Icenhower
4.3/ 5 - Verified Reviews: 4
Success Mindset
Brian Icenhower
4.8/ 5 - Verified Reviews: 4
Recruit: Recruiting Real Estate Agents
Brian Icenhower
4.3/ 5 - Verified Reviews: 9
HIRE: The Complete Hiring Process for Real Estate Agents
Brian Icenhower
4.1/ 5 - Verified Reviews: 7
ADMIN: The Training Process for Real Estate Administrative Assistants
Brian Icenhower
4.1/ 5 - Verified Reviews: 9
Prospect: The Real Estate Lead Generation Manual
Brian Icenhower
4.1/ 5
Reviews, Scores & Student Outcomes
Score history
Cumulative verified score over the last 6 months
4.3/5
2026 average·3 reviews
Pros and cons
What verified reviewers flagged most often
3 students tagged at least one strength
- Community support67%
- Fast results67%
- High availability67%
- Clear explanations33%
- Practical content33%
- Real experience33%
Is It Worth the Money?
We ask verified students who took this course whether it was worth the price — their votes help show if the investment paid off.
100% of verified reviewers said yes.
How many students finished the course?
Share of verified reviewers who completed the full program. Green = finished, red = did not finish.
- Finished100%
- Did not finish0%
Ratings & reviews
Ratings & reviews
See all reviews4.3/5
3 reviews
Rating breakdown
2
0
1
0
0
AllPros reviews are verified and authentic. Here's how.
3 reviews on this page
Dennis Adelpour
3/5
My result
I have coached with ICT for over five years. ICT has helped me quadruple my luxury…
Pros
Practical contentHigh availabilityReal experience
About the creator
Not applicable.
Tammi Humphrey
5/5
My result
When we started coaching with ICT we worked all the time with some degree of success.…
Pros
High availabilityCommunity supportFast results
About the creator
Not applicable.
Results mentioned in reviews are individual experiences and are not guaranteed or typical.
Top alternatives
Compare Similar house flipping courses Programs
Not sure FARM: The Real Estate Agent's Ultimate Guide to Farming Neighborhoods is the right fit? See how it stacks up against the top-rated alternatives in house flipping courses, all rated by verified students.
Before you buy
Compare alternatives
See how FARM: The Real Estate Agent's Ultimate Guide to Farming Neighborhoods stacks up against top-rated programs in house flipping courses.
Compare nowRun a credibility check
Use AllPros Guru Detector to review trust signals before you spend.
Open Guru Detector