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Unclaimed ProfileFARM teaches the complete geographic farming process: selecting the right neighborhood, building name recognition through mailers and seasonal marketing, door-knocking and calling neighbors, working FSBOs and expired listings within the farm, running open houses and neighborhood events, building email databases and community websites, and farming through social media. The course includes an extensive library of scripts (door-knocking, FSBO calls, expired listings, open house promotion), postcard and flyer templates, and a bonus module with additional farming placement strategy.
About the creator
Brian Icenhower is the Chairman and Founder of Icenhower Coaching & Training (ICT), also referred to as Icenhower Coaching & Consulting (ICC), one of the largest real estate coaching companies in the world. He began his real estate career as a top-producing broker in the early 1990s, eventually launching and operating multiple production-focused real estate offices across California and the Midwest United States.
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Program Overview
Learning format
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Price
Price may change · updated within 1–2 weeks
Course language
Learning format
Subcategory
Price
Price may change · updated within 1–2 weeks
Course language
What You'll Learn
- How to select the right neighborhood for your farm
- How to run seasonal mailer and flyer marketing campaigns
- How to door-knock and call neighbors effectively
- How to work FSBOs and expired listings within your farm
- How to host open houses and neighborhood client events
- How to build email databases and community websites
Best For
- Agents wanting predictable, long-term lead generation
- Those willing to commit to a specific neighborhood
- Agents wanting scripts across multiple marketing channels
- People wanting both video and audiobook formats
Not For
- Agents wanting fast, short-term lead results
- Those unwilling to invest in ongoing direct mail
- Agents without a specific target neighborhood yet
- People wanting purely digital, no-mailer strategies
FAQ
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