Prospect: The Real Estate Lead Generation Manual

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    PROSPECT is a comprehensive, all-in-one lead generation manual covering nearly every prospecting method in real estate: sphere of influence (SOI), expired and cancelled listings, open houses, property previews, FSBOs, circle prospecting, time management, mindset, closing techniques, and accountability tracking. It positions prospecting explicitly as a learnable, developed skill rather than an innate talent, and includes an extensive script book, fillable tracking tools, and goal-setting worksheets designed to help agents build consistent daily prospecting habits.

    About the creator

    Brian Icenhower

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    Real Estate Coaching and Training · Morro Bay, California

    Brian Icenhower
    Featured video — Brian Icenhower

    Prospect: The Real Estate Lead Generation Manual

    Brian Icenhower is the Chairman and Founder of Icenhower Coaching & Training (ICT), also referred to as Icenhower Coaching & Consulting (ICC), one of the largest real estate coaching companies in the world. He began his real estate career as a top-producing broker in the early 1990s, eventually launching and operating multiple production-focused real estate offices across California and the Midwest United States.

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    Program Overview

    Self-Paced

    Learning format

    $299

    Price

    Price may change · updated within 1–2 weeks

    English

    Course language

    What You'll Learn

    • How to build the only prospecting plan you'll ever need
    • How to make effective presentations using proven scripts
    • How to prospect your sphere of influence for referrals
    • How to convert expired and cancelled listings into clients
    • How to prospect through open houses and property previews
    • How to secure FSBO listings and master circle prospecting

    Best For

    • Agents wanting a complete prospecting education
    • Those struggling to generate consistent new business
    • Beginners needing structured lead generation habits
    • Agents wanting one comprehensive course over several

    Not For

    • Agents wanting only one specific prospecting method
    • Those seeking a quick, low-time-commitment course
    • People who already have a proven prospecting system
    • Agents wanting online lead conversion specifically

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