Introduction to Customer Success in modern B2B SaaS Business

The "Introduction to Customer Success in modern B2B SaaS Business" course, created by industry specialists Leopold Holstein and Felix Benscheid, offers a foundational deep dive into the world of customer-centric growth. In the rapidly evolving Software-as-a-Service (SaaS) industry, retaining customers and maximizing their lifetime value is just as critical as acquiring new ones. This course breaks down the essential pillars of Customer Success (CS), guiding beginners through the entire customer journey from initial onboarding to long-term adoption, retention, and strategic expansion. Students will explore crucial KPIs and performance metrics that drive modern SaaS businesses, learning how to measure and influence customer health scores, churn rates, and net revenue retention. Whether you are an aspiring Customer Success Manager (CSM), an entrepreneur looking to scale a B2B startup, or a professional transitioning from traditional account management, this program equips you with the mindset and tools needed to foster a truly customer-centric culture. By mastering these principles, learners will understand how to transform customer support from a reactive cost center into a proactive engine for business expansion and sustainable revenue growth.