The Non-Technical Person's guide to building products & apps
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Unclaimed ProfileDesigned specifically for aspiring non-technical founders, 'The Non-Technical Person's guide to building products & apps' is a comprehensive roadmap for transforming raw ideas into functional Minimum Viable Products (MVPs) without writing a single line of code or hiring an expensive CTO. Created by Evan Kimbrell, this extensive program guides students through the practical aspects of validating startup concepts cheaply and effectively. Entrepreneurs learn how to leverage landing pages, launch validation campaigns using digital advertising, and analyze early web traffic to gauge market demand. The curriculum dives deep into practical prototyping, covering wireframing with tools like Balsamiq and teaching students how to run design contests or work with freelance designers. Crucially, the course demystifies the software development lifecycle for non-programmers, detailing how to find, vet, and manage freelance developers without getting overcharged or trapped in bad contracts. By the end of this course, students gain the confidence and actionable frameworks needed to launch products, control development costs, and successfully position their MVP to attract investors and early customers.
About the creator
Evan Kimbrell
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Reviews
Evan Kimbrell is a seasoned digital entrepreneur, founder of the full-service digital agency Sprintkick, and a veteran instructor dedicated to bridging the gap between non-technical founders and modern technology. With an extensive background in launching over 100 web and mobile apps, Evan brings practical, real-world industry experience directly to his educational material. His teaching style is characterized by actionable blueprints, step-by-step product building processes, and a clear, jargon-free breakdown of complex technical ecosystems. Whether guiding students through rapid MVP development, financial modeling for startups, copywriting strategies, or running a professional development agency, Evan emphasizes validated learning over theoretical concepts. He…Show more
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Program Overview
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Learning format
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Price
Price may change · updated within 1–2 weeks
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What You'll Learn
- Quickly validate your ideas using five different techniques
- Build a landing page that converts with Launchrock
- Run validation campaigns through Facebook and Google
- Interpret the results of your validation campaigns and understand basic web analytics
- Wireframe from scratch with Balsamiq and produce a mockup of YouTube
- Determine the best (and cheapest) way of getting your app designed
- Manage design freelancers and be effective at negotiating a lower price
- Start a web design contest and receive up to 40 free designs to choose from
- Make use of free and premium templates to skip the graphic design process entirely
- Put together a design packet for the design process
- Find and vet developers from three different online sources
- Test developers with small amounts of investment before committing to them
- Find the best deals on contractors to save the most money
- Avoid the common pitfalls of contracting
- Streamline communication with your development team
- Bug test web and mobile applications effectively and professionally
- Understand the basics of startup traction and how product quality plays into that
- Leverage your MVP to recruit and attract investment capital
Best For
- Aspiring entrepreneurs with a product vision but no coding experience
- Non-technical founders looking to build an MVP on a limited budget
- Business professionals wanting to manage freelance design and development teams effectively
- Startups needing to validate market demand before committing significant capital
Not For
- Software developers or engineers looking to learn advanced programming languages
- Founders who already have a full technical team and CTO in place
- Individuals seeking theoretical business management or strategy training without a product focus
What's included
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