The Non-Technical Person's guide to building products & apps

Designed specifically for aspiring non-technical founders, 'The Non-Technical Person's guide to building products & apps' is a comprehensive roadmap for transforming raw ideas into functional Minimum Viable Products (MVPs) without writing a single line of code or hiring an expensive CTO. Created by Evan Kimbrell, this extensive program guides students through the practical aspects of validating startup concepts cheaply and effectively. Entrepreneurs learn how to leverage landing pages, launch validation campaigns using digital advertising, and analyze early web traffic to gauge market demand. The curriculum dives deep into practical prototyping, covering wireframing with tools like Balsamiq and teaching students how to run design contests or work with freelance designers. Crucially, the course demystifies the software development lifecycle for non-programmers, detailing how to find, vet, and manage freelance developers without getting overcharged or trapped in bad contracts. By the end of this course, students gain the confidence and actionable frameworks needed to launch products, control development costs, and successfully position their MVP to attract investors and early customers.